🇿🇦 Avril Kidd

Owner of EQ in Action
Avril Kidd

🇿🇦 Avril Kidd

Owner of EQ in Action
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🇿🇦 Avril Kidd Owner of EQ in Action, EQ Practitioner; Preferred partner in RSA for International EQ organisation Six Seconds


Avril Kidd is a wife, mother and Bachelor of Science and Industrial Psychology graduate with 20 years of experience in the corporate industry as a GeneralManager and Director. She held several Directorships and senior management positions and subsequently opened an EQ consulting practice, EQ in Action. As a preferred partner of Six Seconds in South Africa, she works with corporate teams, individuals and schools throughout South Africa.

She is now using her passion for people and processes to help other companies become more streamlined, employees more productive and motivated and ultimately individuals and companies more fulfilled and profitable. She is results-driven with a strong operational ability however she strongly believes in improving people’s motivation and productivity by using the tools of emotional intelligence. She strongly believes in the statement that People drive productivity and emotions drive people; therefore Emotions drive productivity.

We need to recognize, understand and learn to utilize our emotions in a positive and beneficial manner for more successful and fulfilled futures. She can help you make a positive difference in your company, school or personal life whether it be in direct coaching, teaching specific skills (sales, logistics, people management through EQ) or as a Changecatalyst, embracing new systems and ways of viewing your business.

Through public workshops, in-house training, team building, coaching and guest speaking, she is not only committed to growing the emotional intelligence of the individuals in this multicultural country, but also to supporting Six Seconds to increase the number of Certified Practitioners in Africa. She is qualified as a Six Seconds EQ Practitioner, SEI Assessor for adults and children and Vital Signs Assessor.



Business Strategy
Business Analysis
Business Management


Working at EQ in Action as Emotional Intelligence Practitioner SEI & Vital Signs assessor for over 10 years now. She is a Host of 6 Seconds EQ Certifications for over 10 years to date. As a Business Consultant at Cal-tan Consulting and EQ in Action Owner for over 13 years to date. As Director of Logistics and General Manager at EnviroServ Waste Management for over 18 years. 


Bachelor of Science, Cell Biology & Industrial Psychology – University – Kzn Durban

Bachelor’s Degree, Biology and psychology – Queensburgh Girls High

All sessions by 🇿🇦 Avril Kidd

Harnessing Sales Emotional Data for Improving Sales Numbers

27 May 2022
11:00 - 12:30
(+1 GMT / WAT) Main Zoom/Virtual Room